dotRED is comprised of industry professionals from advertising, marketing and
technology backgrounds. We listen to you and help drive your business forward.

Widgets / Micro Applications

"Widget" is a term used in Internet circles to mean a Micro Application or Mini Application. It is used by web developers and marketers alike to describe application/desktop-like look, feel, and behavior on the web.

Interestingly, a widget can also be:

• a name for an object or, more specifically, a mechanical or other manufactured device
• a coil-like device placed in the bottom of cans and bottles of beer to aid in the generation of froth
• a character in Marvel Comics
• a 1990s animated television series
• a nickname of the New York World Journal Tribune, a defunct newspaper
• a 1992 NES video game developed by Atlus Co.

In computing, the term is frequently used to refer to objects on a computer screen that a user interacts with, for example:

• GUI widget - a component of a graphical user interface with which a user interacts
• Widget toolkit - a software library containing a collection of GUI widgets that collaborate when used in the construction of applications
• Web widget - a physically-inspired applet on the web
• Widget engine - a software system for running applets on the web, desktop or mobile phone

dotRED and Widgets/MicroApps

At dotRED we pride ourselves on results, not terminology. dotRED has the experience and expertise to build rich, dynamic, and powerful Web Applications and Micro (Web) Applications that can be deployed on both the desktop and in Web browser environments. More importantly, we understand how these tools can best be used to your strategic advantage.

Contact us to find out more about how these powerful MicroApps can be integrated into your online digital strategy.