dotRED is comprised of industry professionals from advertising, marketing and
technology backgrounds. We listen to you and help drive your business forward.

Social Network Marketing

• Social Networking is a cultural phenomenon that has gained a lot of attention over the past year or two. The basic concept is simple enough: Online social networks enable people to form communities of individuals who share similar interests and activities, or who are interested in exploring the interests and activities of others. Typically, members can create profiles, describe their interests, share their thoughts in blogs or postings, and connect with other people. But the variations on the theme are endless and often complex.
• Social Networking websites such as MySpace?, Facebook and LinkedIn? have become powerful new ways to communicate and share information. If used appropriately, these social networks can be beneficial for businesses looking to take advantage of both traditional and word-of-mouth communication opportunities.

Here are just some of the questions companies are asking about Social Networking:

• How much money should we spend on advertising on social network sites?
• How can we best use social networks?
• What industries are creating successful models today and can my company take advantage of this?
• How is social networking changing advertising and marketing?
• Will social networks age well or will they always appeal only to the young?

dotRED Social Network Marketing

dotRED inhabits the social networking world and has a deep understanding of the power of social networks. We can provide our clients with meaningful and relevant social network marketing strategies that work. Like everything at dotRED, this begins with a clear enunciation of your objectives and detailed requirements gathering. Social Networking is rapidly evolving and consequently is still looking for a stable revenue model. This uncertainty means that it's vitally important for you to get the right strategic advice from a partner who truly understands the power of this medium.