dotRED is comprised of industry professionals from advertising, marketing and
technology backgrounds. We listen to you and help drive your business forward.

Search Engine Marketing (SEM)

Search engine marketing is all about getting found by increasing your web site’s visibility in search engine result pages. It can be done using Search Engine Optimisation (SEO) techniques, paid search, and paid inclusion.

Search Engine Optimisation (SEO) involves improving the natural or “organic” ranking of your web pages for certain targeted key search terms. Since most Internet users rely heavily on search engines, it pays to try and rank highly for your key terms.

Paid search or Pay-Per-Click advertising happens when a user conducts a search and ads appear beside or above the actual search results. These advertisements are called sponsored links or sponsored ads. An advertiser only pays when a user actually clicks on an advertisement to visit the advertiser’s website. Creating the right kind of ads and getting them to appear in the right places is critically important.

Paid inclusion involves paying a fee to have your site/page appear in a search engine’s index. There are some advantages in doing this, largely related to when your pages get crawled or indexed. Paid inclusion is offered by Yahoo and a number of other search engines though not by Google.

dotRED’s search marketing experts have a deep understanding of how to lift website rankings in search results. We’re up-to-date with the very latest SEO techniques and have the tools and knowledge to ensure that your site is as competitive as it can be.

In addition, our innovative Pay-Per-Click ad architecture design process allows us to construct highly effective ads that deliver increased traffic to your site.