dotRED is comprised of industry professionals from advertising, marketing and
technology backgrounds. We listen to you and help drive your business forward.

What is Content Management?

A Content Management System (CMS) is a web-based application that is used to manage and create content in an organised fashion for websites and other web-based applications. A web-based CMS is also sometimes called a web content management system. A content management system will allow a user with little knowledge of HTML (HyperText Markup Language) to manage a website easily and effectively using a web-based control panel or desktop application. A web-based content management system is usually a database driven application and may contain a template feature to change the look and feel of the website's front-end.

There are other types of content management systems that can manage computer files, image and multimedia files, and electronic documents. These other systems can be desktop applications that do not need an Internet or a network connection. They are sometimes called inventory management systems or asset management systems and may be used to manage items ranging from movie film reels and books to automobiles.

How We Do It

dotRED can provide comprehensive content management solutions tailored to your needs. This will allow you to manage the content on your website on a day-to-day basis in-house and its as easy as typing a document using a word processor.

There are many off-the-shelf content management systems available that can be branded to reflect the identity of your company or site. If your needs cannot be met by one of the pre-packaged solutions, we may suggest that a custom solution be built that can be tailored to your requirements.

If you are interested in a content management solution for your web presence, contact our sales department for a recommendation and quote.